The use of blogs is becoming more and more popular in business. It’s easy to see why — blogs work.
Blogs are a great way to hear feedback from others in the industry as well as your company’s clients. Take a look at GM’s Fastlane blog. The blog focuses on the automotive industry. Some posts have generated over 100 comments. This proves that people are reading and that they care.
While I am just a newbie in the blogoshere, I can easily understand a blog’s usefulness in public relations. They can reach a targeted audience and give your company a personality. Blogs are easy to produce and quite addicting – for the readers and the writer. I catch myself checking wordpress daily just to see how many visitors I have had on my site.
A good PR person knows when a blog is useful and when it is not. While most of my friends can tell you exactly what a blog is and give you a list of who they are reading, my parents still don’t “get it”. A company wanting to reach an older audience my have better luck using traditional media. However, I wouldn’t give up on blog and the older generation just yet. I think they just need a little more time to jump into the blogosphere.