I am an environmentalist. 
I recycle – at least try to. I help stop air pollution. I mean, after all, I do walk when I can as long as it’s not snowing, or raining, or too hot, or too far. I don’t brush my teeth while the sink is running, and I always buy “green.”
Turns out, I’m not alone. In fact, according to ABCNEWS, sales of environment friendly products– from energy efficient light bulbs to cleaner locomotive engines topped 10 billion dollars- almost double than the year before. Whether it is the fear of global warming, desire to do the right thing or the need to stay hip, we are willing to spend money on products that help out Mother Earth.
Many companies in all different industries are jumping on the green-wagon. In Oakland, FedEx uses almost entirely solar power to fuel their business. Automotive companies like Honda, are developing cars that are more “enviroment friendly”and even retail giant and most hated company, Wal-Mart, sells organically grown cotton balls.
Is it time for all PR people to start selling the “go green” campaign to their companies? Is this just a fad or a real attempt to clean our environment?
Either way, people are taking notice. Target Green, a conference for PR people, is focused entirely on how to help your company go green. While the conference is not until May, it is likely that it will draw a large crowd. I would go, after all, this is all in the name of saving the environment, isn’t it?
