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	<title>Chasing Perfection</title>
	<link>http://chasingperfection.wordpress.com</link>
	<description>Taking a look at public relations practices that work</description>
	<lastBuildDate>Mon, 30 Apr 2007 19:41:57 +0000</lastBuildDate>
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	<language>en</language>
	
	<item>
		<title>Social media in the world of PR</title>
		<description><![CDATA[The use of blogs is becoming more and more popular in business. It&#8217;s easy to see why &#8212; blogs work.
Blogs are a great way to hear feedback from others in the industry as well as your company&#8217;s clients. Take a look at GM&#8217;s Fastlane blog.  The blog focuses on the automotive industry. Some posts [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chasingperfection.wordpress.com&blog=772283&post=18&subd=chasingperfection&ref=&feed=1" />]]></description>
		<link>http://chasingperfection.wordpress.com/2007/04/14/social-media-in-the-world-of-pr/</link>
			</item>
	<item>
		<title>Teamwork in PR</title>
		<description><![CDATA[Working together with a group of different personalities is never easy. It can be difficult, tiring and down right annoying at times! But in the end, it is worth it. Work created by a team out performs work created by an individual nearly every time.
This semester I have had the opportunity to work with three [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chasingperfection.wordpress.com&blog=772283&post=17&subd=chasingperfection&ref=&feed=1" />]]></description>
		<link>http://chasingperfection.wordpress.com/2007/04/06/teamwork-in-pr/</link>
			</item>
	<item>
		<title>The smell of success</title>
		<description><![CDATA[Only at a company like Odor-Eaters does success smell like an old sneaker.
Odor-Eaters, a company specializing in products to curb unpleasant smells, launched a rotten sneaker contest. Contestants from around the country competed to prove to judges that they had the smelliest, most foul sneakers.
I don&#8217;t know about you, but I&#8217;m sure glad I wasn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chasingperfection.wordpress.com&blog=772283&post=15&subd=chasingperfection&ref=&feed=1" />]]></description>
		<link>http://chasingperfection.wordpress.com/2007/03/21/the-smell-of-success/</link>
			</item>
	<item>
		<title>Companies &#8220;go green&#8221; to bring in the green</title>
		<description><![CDATA[I am an environmentalist. 
I recycle &#8211; at least try to. I help stop air pollution. I mean, after all, I do walk when I can as long as it&#8217;s not snowing, or raining,  or too hot, or too far. I don&#8217;t brush my teeth while the sink is running, and I always buy &#8220;green.&#8221;
Turns out, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chasingperfection.wordpress.com&blog=772283&post=14&subd=chasingperfection&ref=&feed=1" />]]></description>
		<link>http://chasingperfection.wordpress.com/2007/03/15/companies-go-green-to-bring-in-the-green/</link>
			</item>
	<item>
		<title>Free and Funny, but does it work?</title>
		<description><![CDATA[We know that humor relieves stress and can put us at ease. We also know, that when used correctly,  humor can sell some products. But can it sell computer software?
The people at Microsoft sure hope so. Microsoft has launched a campaign aimed to promote Microsoft Office 2007 using a comic strip as well as [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chasingperfection.wordpress.com&blog=772283&post=13&subd=chasingperfection&ref=&feed=1" />]]></description>
		<link>http://chasingperfection.wordpress.com/2007/03/08/free-and-funny-but-does-it-work/</link>
			</item>
	<item>
		<title>Silly String Saves Lives</title>
		<description><![CDATA[Sometimes PR people get lucky, and when they do, it may be necessary to develop a media relations plan.
For example, take a look at the recent headlines about the war in Iraq. As you might expect you will read about President Bush and our troops, but I bet you were surprised when you read about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chasingperfection.wordpress.com&blog=772283&post=12&subd=chasingperfection&ref=&feed=1" />]]></description>
		<link>http://chasingperfection.wordpress.com/2007/02/27/silly-string-saves-lives/</link>
			</item>
	<item>
		<title>Sorry doesn&#8217;t cut it</title>
		<description><![CDATA[Our mothers have lied to us.
Now it is no longer acceptable to just say, &#8220;I&#8217;m sorry.&#8221; It seems the magic words have gone out of style, or at least when it comes to public relations. A study done by Weber Shandwick, a worldwide PR firm, found that out of 950 global business leaders surveyed, 59 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=chasingperfection.wordpress.com&blog=772283&post=11&subd=chasingperfection&ref=&feed=1" />]]></description>
		<link>http://chasingperfection.wordpress.com/2007/02/20/sorry-doest-cut-it/</link>
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